el al airlines

As design consultant to El Al, George Him was commissioned

by Ben Azri (M.D.) to art direct and guide the first corporate identity

of El Al.

photo of George Him (centre) with Dora Gadd (right) , wife of Ben Azri

and a well known architect.

original artwork for El Al logo designed by George Him in collaboration with Otto Treuman

George Him presenting El Al logo design

George Him's design solutions in the El Al corporate manual of 1963.

George Him invited Dutch designer Otto Treuman to work with him

on this logo, designed 1963.

George Him's correspondence, photographs and original artwork for

EL AL Corporate Identity and logotype are held in the V & A Archive of Art and Design.

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© estate of George Him