el al airlines

As design consultant to El Al, George Him was commissioned

by Ben Azri (M.D.) to art direct and guide the first corporate identity

of El Al.

photo of George Him (centre) with Dora Gadd (right) , wife of Ben Azri

and a well known architect.

George Him's design solutions in the El Al corporate manual of 1963.

George Him invited Dutch designer Otto Treuman to work with him

on this logo, designed 1963.

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© estate of George Him